Aplikacje mobilne w Łodzi i województwie łódzkim

Mobile applications in Lodz and the Lodz Voivodeship .

Summary: One of the most important factors influencing the development of modern economy and marketing was the introduction of modern information technologies, i.e. initially the Internet, and now mobile information technologies. Mobile applications have fundamental importance in the use of the above-mentioned technologies. The article presents the results of a survey, the main purpose of which was to get to know opinions on mobile applications dedicated to the urban space of Lodz and the Lodz Voivodeship, and an attempt to evaluate selected applications, according to the answers of people who own and use mobile devices. The results of the survey show the most popular mobile devices selected by users of mobile applications in Lodz, indicate the frequency of using selected types of applications in the urban space of Łodzand region of Lodz and present the results of the assessment of the usability of the eight most downloaded applications for urban space. Respondents also answered questions related to the frequency ofuse of NFC technology and QR codes as tools of the Spatial Information System in the city. Using both NFC technology and QR codes is closely related to the necessity of having a dedicated mobile application. The territorial scope of the study was the city of Lodz and the Lodz Voivodeship and its choice was not accidental. Their promotion strategies have for many years been focused on creating the image of a modern and innovative city. Examples of this type of activities include projects : Łódź Kreuje Innowacje, Promocja Marki Łódź - Centrum Przemysłów Kreatywnych, and records iStrategii marki i promocji miasta Łódź na lata 2012-2016 and in Strategia promocji i komunikacji marketingowej marki Łódź na lata 2010-2016. In the mentioned documents, much attention is devoted to innovative tools. The article presents a review of literature in the field of mobile marketing and e-tourism in the context of the use of mobile applications. The study has a static nature.

Słowa kluczowe: aplikacje mobilne, marketing mobilny, narzędzia mobilne

Słowa kluczowe (w języku angielskim): mobile applications, mobile marketing, mobile tools

Fiedeń Ł., Anielska K. (red.), 2019, Współczesne problemy i kierunki badawcze w geografii. tom 7, IGiGP UJ, Kraków, s. 141-153.

Instytut Geografii i Gospodarki Przestrzennej UJ

ISBN 978-83-64089-53-4

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